Iñaki Argote studied at Tecnun Degree in Industrial Engineering with specialization program in mechanics and finished his studies in 2003. This engineer, who later completed an Executive MBA, is clear about what he would highlight most about his training at Tecnun: "The ability to face any business challenge that comes our way". 

Said and done, since, after several years of working in different companies, in 2017 he launched as an entrepreneur in a new business project , Oreka Training, a revolutionary training system for cyclists that consists of a roller to feel the road at home. 

Since completing his engineering studies, Argote's working life can be divided into three phases. From 2004 to 2013 he worked as Product Manager at Orbea, "where I had the opportunity to put into practice all the technical and management knowledge learned at the School". From 2013 to 2017 he worked as Sales Manager at ULMA, "where I completed with a commercial, market and business vision my basic technical training", and since last year he launched with entrepreneurship. 

"I am now focused on the project business Oreka Training," says Argote. "A new cycling training company/brand where we have designed and patented the concept, and now we are starting the commercialization of our first product, the O2 trainer." 

Argote explains that there are three main advantages of his O2 Trainer. On the one hand, there is the "real feeling of pedaling"; the rider feels free to swing the bike like on the road and to stand up. Training is more efficient and less muscle fatiguing than on other static media. 

On the other hand, the product also allows "high-power training at any speed", since the system detects the slope of the road and regulates the belt's hardness, achieving power levels of up to 750W if the road demands it. "In this way, the treadmill achieves the same feeling of effort as on a real road," the engineer explains. 

And finally, it's an easy and safe concept. "To start the training session, simply attach the bike to the Oreka's rear arm, synchronize the equipment with Bkool, choose the route and start pedaling just as you would on the road. The rider is always in control of the treadmill. "The trainer has a rear grip that checks the force exerted by the rider and straps the rider in so that he/she does not come off the belt and when braking the belt stops," concludes the former student of Tecnun.