IMANA, a clothing brand with magnetic technology, project winner of Inn BIG Challenge

The innovation competition of the University of Navarra, the Inn BIG Challengeconcluded after the Demo Day, the workshop final where the finalists presented their projects to the jury.

The initiative, organized by Innovation Factorythe Imagine Creativity Center in San Francisco and Tantakagoal promote has as the innovative spirit of the students through the development of social innovation projects. In this second edition, students have chosen one of the two challenges selected for this year: projects on sustainable fashion ("Right Fashion") or proposals related to the care, accompaniment or inclusion of the elderly.

During the finals, the audience attended the presentations of six teams: Delta+, Vetus Amica, A Great Transformation, A Tiempo Real, Goodies and R3's D3sign. Three teams for each challenge. The jury, made up of Belén Goñi, director of Innovation Factory; Natalia Couto, director of Tantaka; Santiago Hermida, from the Imagine Creativity Center; and César Martín, Deputy Director of Strategic Projects at the School of Architecturetest The panel, which was formed by Belén Goñi, director of Innovation Factory; Natalia Couto, director of Tantaka; Santiago Hermida, from the Imagine Creativity Center; and César Martín, exhibition of Strategic Projects at the company, put the students through a dizzying round of questions after each .

Finally, Goodies won the first place award. The team, which also won the public's favor with more than 100 votes, is made up of María de los Ángeles Ortega, from 3rd year ADE; and Lucía Estrada and Valeria Estrada, both from 3rd year ADE. Economicsand Lucía Estrada and Valeria Estrada, both 3rd year ADE students. Their sustainable fashion project , IMANA, is a clothing brand with magnetic technology that allows the Username to modify every part of their garments (sleeves, subject neck, colors ...). In this way, the consumer can design their own combinations, does not add more garments to their closet and generates a positive impact on the environment. "We call it Puzzle Clothing. With very few garments, you can achieve hundreds of combinations. This allows us to offer a timeless and versatile design that allows us to bring fun and variety to the process of dressing without over-consuming," added Ortega.

On the other hand, the Delta + team, won the second prize place. Their project, #WhenITurn100, consisted of a multigenerational social listening platform where users of all ages could give their opinions, reflect and co-design the future of centenarians. Formed by four students from Degree in designBelén García, Paula Fermín, Marta Rodríguez and Osmán Rodríguez, the students aim to "turn it into a global movement where the elderly not only feel listened to, but cared for; that they are not "seen", but looked at with real attention; not only known, but cared for", explained Marta.

Guests and collaborators

In addition to the final presentations, two guest brands inspired the participants with their own innovation cases. To contextualize the challenge of "Right Fashion", Federico Sainz de Robles, founder of Sepiiaexplained the entrepreneurial and sustainable process he undertook to start his company. "Fashion production consumes more C02 than the transportation industry. Starting this year, Sepiia will begin to reverse its impact on the environment by producing for the first time a negative impact (less than 0) of C02. With our processes we save 99% of water and waste. If you want to, you can".

On the other hand, Alfonso Mata, vice-president of Adopt a Grandparent and former student of the University, stressed the importance of sharing time with the elderly to combat their loneliness. "The most important thing is that you fall in love with your idea, but not so much. You also have to be prepared to pivot. We adopted the first grandfather in Spain at the age of 86. More than 3,000 people already share their time with our seniors," said Alfonso, excited.

The competition was also supported by Solera Asistencial and the ISEM Fashion Business Schoolwho highlighted the problems currently generated by the fashion industry on the environment and the loneliness or misinformation faced by many of our elders.