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Atelier by ISEM opens the deadline for startups to submit their projects

The eight selected will work with Aristocrazy, Boboli, Camper, El Corte Inglés, El Ganso, Tendam, Mango and Mayoral.

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Marisol Ruiz, founder of Move Branding, has supported Borja Cembrero to reinforce the Naiz.fit brand. PHOTO: Courtesy
19/10/18 12:34 Communication Service

The call for the submission of projects for the II edition of the Atelier by ISEM. The first vertical accelerator in the fashion world will select eight startups that want to boost their business with the help of Aristocrazy, Boboli, Camper, El Corte Inglés, El Ganso, Tendam, Mango and Mayoral, the eight major brands that have joined the project this year.

Atelier by ISEM aims to bring together solutions from technology startups with the needs of companies in the fashion sector. To this end, it invites startups with an innovative approach that use disruptive technologies to present projects that offer clear solutions to market issues. The goal is simple: startups test their project in the real world and companies find innovative solutions to their problems.

"The purpose of Atelier by ISEM is that the fashion world continues to grow with the dynamism that defines it. The magic that Atelier achieved in its first edition was to create an environment in which all those involved: advocates, startups and counselors have managed to grow. In fact, four of the six projects obtained continuity agreements. At the University of Navarra, we are proud to be able to offer this reliable relationship environment," said Carmen Azpurgua, deputy director of ISEM Fashion Business School.

But who wins here?

It's a very well thought-out ecosystem," says Gonzalo Haffner, VP Business Development at Nextail, a participant in the first edition of Atelier. It's a win-win situation and for startups it's a unique opportunity to get training, networking and visibility in a safe environment.

Accenture is delighted to once again participate as a lead counselor in the Atelier by ISEM programme. As we did in the last edition, we will make our Innovation Architecture and disruptive methodology available to all participants to help the Advocate Companies and the eight mentored startups to increase the effectiveness of their approach to innovation and accelerate their speed of implementation and integration," said Coro Saldaña, Fashion practice leader for Accenture Spain, Portugal and Israel.

"Large companies need the agility and freshness of startups. Some of the Advocate Companies recognised in the first edition that it would have taken years to develop some of the projects", says David Luquin, Managing Director for Entrepreneurship and Education at the University of Navarra and head of the Atelier by ISEM project.

New this year: fitbit and cases

The main novelties of the second edition are the implementation of a pilot study to monitor the entrepreneur's health and lifestyles and, secondly, the commitment that all projects, regardless of their success, will be documented with a business case that will allow the knowledge to be disseminated in subsequent editions.

The objectives of the health study," explains David Luquin, "are to provide tools to the programme's mentors and the entrepreneurs themselves to avoid health problems and burnout situations. To this end, the entrepreneurs will be equipped with Fitbit bracelets to monitor changes in their schedules, sleep (quantity and quality), physical activity, and cardiac health".

Key dates of the call

  • 18 October. Opening of the call

  • 27 November. Deadline for submission of projects

  • 7 December. Publication of the 12 finalists

  • 20 December. The 12 finalists pitch their project and the jury selects the 8 candidates.

  • 14 January - 4 July. Acceleration programme

About ISEM Fashion Business School. University of Navarra

ISEM Fashion Business School is the first business school specialising in fashion companies in Spain. It was created with the aim of training professionals with negotiation and leadership skills to work in the fashion industry. Its vocation is to professionalise the sector; to be a centre of convergence between management and creativity.

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