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Atelier by ISEM opens the deadline for startups to present their projects.

The eight selected will work with Aristocrazy, Boboli, Camper, El Corte Inglés, El Ganso, Tendam, Mango and Mayoral.

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Marisol Ruiz, founder of Move Branding, has supported Borja Cembrero to reinforce the brand. PHOTO: Courtesy
19/10/18 12:34 Communication Service

The call for the submission of projects for the II edition of Atelier by ISEM. The first vertical accelerator in the fashion world will select eight startups that want to boost their business with Aristocrazy, Boboli, Camper, El Corte Inglés, El Ganso, Tendam, Mango and Mayoral, the eight major brands that have joined this year to project.

Atelier by ISEM aims to unite solutions from technology startups with the needs of companies in the fashion industry. To this end, it invites startups with an innovative approach that use disruptive technologies to present projects that offer clear solutions to market issues. The goal is simple: startups test their project in the real world and companies find innovative solutions to their problems.

"The purpose of Atelier by ISEM is that the fashion world continues to grow with the dynamism that defines it. The magic that Atelier achieved in its first edition was to create an environment in which all those involved: advocates, startups and counselors have managed to grow. In fact, four of the six projects achieved continuity agreements. From the University of Navarra, we are proud to be able to offer this reliable relationship environment," said Carmen Azpurgua, deputy director of ISEM Fashion Business School.

But who wins here?

It's a very well thought-out ecosystem," says Gonzalo Haffner, VP Business Development at Nextail, a participant in the first edition of Atelier. It's a win-win situation and for startups it's a unique opportunity to get training, networking and visibility in a safe environment.

Accenture is delighted to once again participate as the main counselor in the Atelier by ISEM program. As we did in the last edition, we will make available to all participants our Innovation Architecture and our disruptive methodology that will help the Advocate Companies and the eight mentored startups to increase the effectiveness of their approach towards innovation and accelerate their speed of implementation and integration", said Coro Saldaña, leader of the Fashion practice for Accenture Spain, Portugal and Israel.

"Large companies need the agility and freshness of startups. Some of the Advocate Companies recognized in the first edition that it would have taken years to develop some of the projects," says David Luquin, Managing Director for Entrepreneurship and Education at the University of Navarra and head of project Atelier by ISEM.

New this year: fitbit and cases

The main novelties of the second edition are the implementation of a pilot study to monitor the entrepreneur's health and lifestyles and, secondly, the commitment that all projects, regardless of their success, will be documented with a business case that will allow the dissemination of knowledge in subsequent editions.

The objectives of the health study," explains David Luquin, "are to provide tools to the programme's mentors and the entrepreneurs themselves to avoid health problems and burnout situations. To this end, the entrepreneurs will be equipped with Fitbit bracelets to monitor changes in their schedules, sleep (quantity and quality), physical activity, and cardiac health".

Key dates of the call

  • 18 October. Opening of the call

  • 27 November. Deadline for submission of projects

  • 7 December. Publication of the 12 finalists

  • December 20th. The 12 finalists make a pitch of their project and the jury selects the 8 candidates.

  • 14 January - 4 July. Acceleration programme

About ISEM Fashion Business School. University of Navarra

ISEM Fashion Business School is the first business school specialized in fashion companies in Spain. It was born with the goal to train professionals with negotiation and leadership skills to work in the fashion industry. Its vocation is to professionalize the sector; to be a center of convergence between management and creativity.

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